Most content creators don’t get pay. Contents still make lots of money on the Internet, mostly through advertising. But that comes with a high hidden cost. Content creators are supposed to express themselves, or make contents audience appreciate — which has some subtle differences from want . With the change in business model, creativity is distorted towards eyeball generation for the the sake of advertisement. It is fortunate that immersive contents like books and movies are still being sold. From another angle, however, it also shows under advertising model, it is almost impossible to produce immersive contents.

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